Michael Marantz, who earned a slot in SHOOT’s 2015 New Directors Showcase, directed, served as a writer and created the music for this film for the Robin Hood Foundation via production company Already Alive.
Robin Hood Foundation, which partners with 200-plus organizations, helps some 400,000 New Yorkers a year living in poverty, affording opportunities to people who would otherwise normally fall through the cracks. Titled We All Stumble, this short depicts the plight of the impoverished, ultimately offering a ray of hope as we see how a helping hand can make a world of difference. The film makes a stirring case for contributing to Robin Hood; 100% of donations go toward the partner organizations that are on the front lines of the fight against poverty in NYC.
Credits
Client Robin Hood Foundation Production/Creative Already Alive Michael Marantz, director; Tim Sessler, DP; Noah Meisner, Michael Marantz, exec producers; Tay McEvers, Carlee Briglia, producers; Michael Marantz, Jason Oppliger, Jenny Weiner, writers; Billy Gerard Frank, production designer; Hannah Rothfield, art director; Julie Molo, wardrobe; Filipp Penson, assistant camera; Sandy SooHoo, 2nd assistant camera; Cedric Vara, assistant director; Sussan Cordero, 2nd assistant director; Christine Pfister, set dresser; Brittany Romney, Elvira Gonzalez, hair/makeup; Phil Bradley, DIT. Music Michael Marantz, Soundcloud Casting Jamie Carroll, casting director. Editorial Joint Editorial Nicholas Davis, editor. Color Lenny Mastrandrea, colorist; Matt Hubert, finishing producer. Sound Mixing Taylor Bradshaw, Drew English. Performers Soleidy Mendez; Tyler Matos; Jamej Lawton; James Trenton; Brianna Moore; Vanessa Thorpe; Erik McKey; McKale Gray, Michael Coppola, Darlene Dues, Andre Nieves, Marbel Melendez, Nate Gray, Matt Nagin, Kim Akia. Locations Pentwater Productions, location manager.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
