Paris agency Rosapark created a unique way for prospective customers to discover the different destinations offered by French train company Thalys. This past weekend, the agency and client opened an eye (and nose)-catching temporary installation, “Scents of the City,” in a Brussels art gallery.
The installation featured 752 tubes containing 16 alluring fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents included “A Real French Breakfast”, the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, and the blended scent of the Cologne cathedral. Visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps. The iconic aromas whetted the appetite of folks, prompting them to seek out and hopefully travel to appealing destinations.
This film includes footage of the installation, along with following an adventurer as he travels to different cities. The short will air during the second half of May in the four countries represented in the exhibit.
CreditsClient Thalys Agency Rosapark, Paris Jean-Francois Sacco, executive creative director; Mark Forgan, creative director/art director; Jamie Standen, creative director/copywriter; Blanche Depondt, art director; Adelaide Samani, TV production. Production Birth Sound Studio Schmooze
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More