HBO comedies are known for having some of the most memorable, comical and colorful lines of dialogue. Fans love them, but imagine what it’s like to hear those lines coming from the mouth of your beloved child every week. In this Mother’s Day promo spot, HBO gives the mothers of several HBO stars their moment, letting them read some uncomfortable lines they’ve listened to their kids say over the years and capturing their awkward reactions. The piece ends with the punchline, “There’s only one line your mom wants to hear today” followed by the stars themselves wishing their mother’s Happy Mother’s Day.
The spot starts running on Friday (5/12) on HBO, YouTube and HBO Social Channels.
Mothers featured in the video include: Divorce star Sarah Jessica Parker’s mom, Barbara; Crashing star Pete Holmes’s mom, Irena; Vice Principals star Danny McBride’s mom, Kathy; Insecure star Issa Rae’s mom, Delyna; Ballers star Rob Corddry’s mom, Robin; and Veep star Tony Hale’s mom, Rita.
Client HBO Chris Spadaccini: executive VP, Consumer Marketing; Jason Mulderig, VP, Brand & Product Marketing; Dana Lichtenstein, director, Brand & Product Marketing Agency Mekanism Jason Harris, president & CEO; David Horowitz, creative director; Alex Riezebeek, Bryan Davis, sr. copywriters; Kati Haberstock, head of production; Alex Zubak, jr. producer; Melissa Hill, director of brand management; Cassie Jackson, brand director; Emily Jaslove, brand manager. Editorial Cutting Room Chuck Willis, editor; Megan Katuran, assistant editor; Anna Petitti, exec producer. Telecine 12 Lez Rudge, colorist. Audio Mix Sound Lounge Tom Jucarone, engineer; Mike Gullo, exec producer; Liana Rosenberg, producer. Finishing Light of Day
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More