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    Director Luke Scott, 3AM “Won’t Go Quietly” For “Alien: Covenant”

    By SHOOTUpdated:No Comments2422 Views

    With the U.S. theatrical release of Ridley Scott’s Alien: Covenant just a couple of weeks away, 20th Century Fox has released another original video for the much anticipated sci-fi blockbuster, this one featuring the film’s female protagonist Daniels (portrayed by Katherine Waterston).

    Directed by Luke Scott of RSA Films for agency 3AM (concept by Ridley Scott), this marketing short titled "She Won’t Go Quietly" finds Daniels teaming up with MUTHER, the Covenant’s onboard AI, to combat a hostile threat.

    “She Won’t Go Quietly” is the latest in a series of marketing shorts created by Scott and 3AM for Fox. The first, “Last Supper,” was the official Covenant prologue film depicting the entire crew—all 15 cast members—gathering for a final meal before entering cryosleep. “Last Supper” quickly went viral and trended across social media.  Next up was “Meet Walter” featuring Michael Fassbender, which garnered rave reviews for it’s intriguing and chilling in-world backstory of Covenant’s synthetic, Walter, and brand partnership with AMD. And last week saw the release of “Alien: Covenant x Audi lunar Quattro,” the ominous branded film in partnership with Audi, which stars the Audi lunar Quattro, an actual Moonrover that appears in the movie.

    Credits

    Client 20th Century Fox George Dewey, head of digital theatrical marking/sr VP Agency 3AM Ridley Scott, concept; Alison Temple, managing partner; Chris Eyerman, creative director; Cheston Kwan, sr. art director; Josh Hill, sr. writer; Kelly Girth, producer; David Sarkissian, social strategist; Tiffany Duersch, executive director, integrated strategy. Production RSA Films Luke Scott, director; Ross Emery, DP; Jules Daly, executive producer; Hannah Ireland, producer. Editorial WildCard Nick Temple, editor.

    Genre:Adventure
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:3AMAlien: CovenantLuke ScottRidley ScottRSA Films



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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