Kevin Roddy, chief creative officer of BBH, New York, will serve as the judging chair for the 2010 Next Awards, a featured presentation of the AICP Show. The Next Awards honor outstanding multidimensional brand promotions in the moving image. The categories honored include: Integrated Campaign; Viral/Web Film; Experiential; Website/Microsite; and Product Integration, the latter of which is being introduced this year.
The Next Awards are the featured morning presentation of the Show, and debut on June 8 at The Museum of Modern Art (MoMA) in New York. The event is unlike any other awards show presentation. Highly interactive, the program includes short films of the Next judges offering insight and explanation of the winning entries, panel discussions, and presentations by the winners of the Integrated Campaign category outlining the creative technique and strategy behind each piece. Roddy will as the emcee during the event.
The work recognized in the Next categories is decided solely by the judging panel, whose names will be released soon. “Chairing the Next Awards is a huge honor,” said Roddy. “Since the event began in 2007, I’ve admired the AICP’s commitment to honoring breakthrough work. Each year it’s grown to encompass more of what the future is all about.”
“The Next Awards reward the most forward-thinking and ground-breaking work in marketing communications–Kevin’s background and experience make him the perfect choice to chair the judging jury, and to present the honors at The Next Awards,” said Matt Miller, president/CEO of the Association of Independent Commercial Producers. “Kevin and BBH are at the forefront of creating engaging experiences for viewers — he brings a unique understanding to these evolving categories.”
The overall AICP Show–including the evening gala–premieres June 8 at MoMA, under the direction of T.K. Knowles, chairman of the 2010 AICP Show, The Art & Technique of the American Commercial. Knowles is executive producer/managing director of Bob Industries. The Show recognizes the achievements in the artistry of commercial filmmaking.
All moving image advertising and marketing messages are eligible for entry, regardless of the media in which they appear. The call for entries is now open, with two deadlines: February 26 (for work airing February 23, 2009-February 7, 2010) and March 12 (for work airing February 8, 2010-March 7, 2010).
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More