Titled “The Truth Is Hard to Find–Mark Mazzetti,” this :30 from Droga5 NY tells the story of the dedication of the New York Times’ Washington, DC bureau in investigating stories and uncovering information.
As we hear an interview with Mark Mazzetti, the Washington Investigations editor for the New York Times, we see a series of real redacted government documents from a span of many years. It’s a stark representation of how hard it is to find the truth amid a growing culture of secrecy in government. And how that makes the job of investigative journalists to bring this information to light even more vital. The idea of the ad was to take authentic, redacted, declassified government documents — made available to the public through The Freedom of Information Act — and use them to demonstrate how hard it is to uncover information in the face of government secrecy.
Credits
Client The New York Times Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, executive creative director; Brian Eden, associate creative director/copywriter; Ben Grube, associate creative director/art director; Mitchell Quesada, jr. copywriter; Fatima Jafri, jr. art director; Sally Ann Dale, chief content creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Kylie Loeffler, associate producer, film; Jonny Bauer, global chief strategy officer; Harry Roman, co-head of strategy; Tom Gibby, strategy director. Editorial D5 Studios Matt Badger, sr. editor; CJ Trahan, post producer; Brielle Mordant, associate post producer. Postproduction The Mill Mel Wickham, exec producer; Colin Blaney, sr. producer; Luis Martin, producer; Michael Brown, production coordinator; Ilia Mokhtareizadeh, lead compositor; Brandon Danowski, compositor. Audio Post Sonic Union Michael Marinelli, Fernando Ascani, mixers; Pat Sullivan, audio post producer. Sound Design Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director/exec producer; Ashley Benton, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
