This film, created by BBDO New York and directed by Noam Murro of Biscuit Filmworks, re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe’s dog wandering in their camp after their crushing defeat at the battle of Germantown.
Despite the moment and the circumstances, George Washington decides to return the dog to its owner, General Howe, rather than using it to exact revenge. It’s an inspirational and touching story pulled from the pages of history that brings to life the timeless truth that dogs bring out the good in all of us.
Credits
Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Adrianne McCurrach, producer; Peter Deming, DP. Editorial Work Editorial Ben Jordan, editor. Audio Post Heard City Evan Mangiamele, mixer. Music Screen Sound Alliance Robert Miller, composer. Sound Design Barking Owl Morgan Johnson, sound designer. Color Company 3 Tom Poole, colorist. VFX/Finish The Mill Mikey Smith, conform artist. Research Historical Society of Pennsylvania Joaquin Moreland Sender, historian.
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
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