This film, created by BBDO New York and directed by Noam Murro of Biscuit Filmworks, re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe’s dog wandering in their camp after their crushing defeat at the battle of Germantown.
Despite the moment and the circumstances, George Washington decides to return the dog to its owner, General Howe, rather than using it to exact revenge. It’s an inspirational and touching story pulled from the pages of history that brings to life the timeless truth that dogs bring out the good in all of us.
Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Holly Vega, exec producer; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Adrianne McCurrach, producer; Peter Deming, DP. Editorial Work Editorial Ben Jordan, editor. Audio Post Heard City Evan Mangiamele, mixer. Music Screen Sound Alliance Robert Miller, composer. Sound Design Barking Owl Morgan Johnson, sound designer. Color Company 3 Tom Poole, colorist. VFX/Finish The Mill Mikey Smith, conform artist. Research Historical Society of Pennsylvania Joaquin Moreland Sender, historian.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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