This latest spot in Sheraton’s “Go Beyond” campaign out of agency Venables Bell & Partners ties into the hotel chain’s partnership with Major League Baseball.
We see a Sheraton associate running hard around the bases at a baseball stadium with a glove under her arm while a colleague waves her toward home plate. As the tension builds and she slides into home, the scene transitions quickly to the lobby of a Sheraton, revealing that she was running through the hotel the whole time. She reaches an elevator just in time to hand the glove she was carrying to a young Cub’s fan on his way to the ballpark who had misplaced it. The commercial serves as the latest example that no matter how big or small, Sheraton folks “Go Beyond: so that their guests can too.
Mark Albiston of The Sweet Shop directed this piece which was cut by Martin Leroy of Whitehouse Post.
Credits
Client Marriott International, Inc./Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Lee Einhorn, associate partner/creative director; Mike McGuire, copywriter; Tim Green, Sarah Ross, art directors; Craig Allen, director of integrated production; Julia Oetker-Kast, producer. Production The Sweet Shop Mark Albiston, director; Ryley Brown, DP; Laura Thoel, managing director/exec producer; Preston Garrett, exec producer; John Malina, line producer. Editorial Whitehouse Post Martin Leroy, editor; Brian Gavin, assistant editor; Joni Williamson, exec producer; Leah Carnahan, producer. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music supervisor. Audio Post One Union Matt Zipkin, mixer. Lauren Mask, producer. Sound Design Therapy Studios Eddie Kim, lead sound designer; Cait Campbell, producer. VFX Carbon VFX John Price, creative director; Matt McManus, VFX exec producer; Devon Irete, VFX producer. Color Company 3 Sean Coleman, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
