Professional golfer Jordan Spieth, in his third commercial for AT&T, pairs with Saul Martinez for an inspirational round of golf. Martinez is a war veteran who lost both of his legs in combat. This :30 shows his commitment to rise up and take on new challenges; conversely AT&T and Spieth are committed to vets like Martinez.
Jonathan Dayton and Valerie Faris, a.k.a. Dayton/Faris, directed “Rise Up” for BBDO New York. The spot is one of five from AT&T’s “The Power of &” campaign–all of which debuted during this past week’s broadcast of the 2017 Masters tournament.
Credits
Client AT&T Corporate Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY: Matt MacDonald, executive creative director; Simon Foster, John Lamacchia, sr. creative directors; Julie Collins, group executive producer; Helene Balzarini, executive producer; Melissa Chester, executive music producer; Dawn McCormick, integrated talent supervisor. Production BOB Industries Jonathan Dayton, Valerie Faris, directors; Corey Water, DP; TK Knowles, exec producer; Bart Lipton, line producer. Editorial WAX Editorial Stephen Jess, editor; Joe Dillingham, covering editor; Annabelle Cuthbert, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX Framestore Murray Butler, executive creative director; Dez Macleod-Veilleux, VFX supervisor; Greg Gaskins, VFX artist; Sue McNamara, producer. Audio Post Heard City Corey Melious, mixer; Sasha Awn, producer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
