Titled “In Our Blood,” this spot for the venerable National Hockey League (NHL) team the Boston Bruins is a love letter to the sport. But there are no professional athlete spokespersons–instead the piece pays tribute to Bruins fans and their voracious obsession for hockey.
Agency MMB created the spot with its executive creative directors Travis Robertson and Greg Almeida serving not only as art director and copywriter, respectively, but also as co-directors.
“In Our Blood” broke earlier this week, right after the Bruins beat the Tampa Bay Lightning, clinching a spot in the 2017 Stanley Cup Playoffs.
CreditsClient Boston Bruins (National Hockey League) Agency MMB, Boston Travis Robertson, executive creative director/art director; Greg Almeida, executive creative director/copywriter; Brian Hayes, copywriter; Travis Robertson, Greg Almeida, directors; Sara Ventetuolo, producer; Steve Schinnerer, DP; Erik Mygrant, line producer. Editorial Lost Planet Max Keopke, editor; Steven San Miguel, assistant editor. Music Found Objects Sound Design/Mix Soundtrack Boston Mike Secher, sound designer/mixer. Color The Mill Fergus McCall, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More