We see a man underwater in street clothes, diving deep for, as we discover, something precious. He then comes up to the surface of what turns out to be a swimming pool with his object of desire in hand–a stuffed animal toy which he returns to its tearful owner, a little girl.
A comic twist serves to almost un-do his good deed. But he remains undaunted for he is a Sheraton employee, underscoring the hotel chain’s hospitality mantra to “Go Beyond” for its guests.
Mark Molloy of Smuggler directed this spot titled “Deep” for agency Venables Bell & Partners.
Credits
Client Starwood/Sheraton Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner/executive creative director; Lee Einhorn, associate partner, creative director; Jody Horn, sr. copywriter; Gus Johnston, sr. art director; Daniel Chen, copywriter; Michael Sison, art director; Craig Allen, director of integrated production; Sasha White, producer. Production Smuggler Mark Molloy, director; Hoyte van Hoytema, DP; Andrew Colon, head of production; Shannon Jones, exec producer; Donald Taylor line producer. Editorial Final Cut Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Ana Orrach, Barbara Healy, producers. Music Songs for Film & TV Mauricio Gasca, composer; David Fisher, music coordinator. Sound Design/Final Mix Therapy Studios Eddie Kim, lead sound designer/mix engineer; Allegra Bartlett, exec producer; Cait Campbell, producer. VFX a52 Andy McKenna, executive creative director/VFX supervisor; Patrick Nugent, VFX sr. producer; Stacy Kessler-Aungst, VFX producer. Color MPC Mark Gethin, colorist.
This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
