Michel Gondry of Partizan directed this visual brand spot conceived by BBDO New York for FedEx, turning mundane overnight delivery into a magical experience–particularly magical for the happy recipients of toys and other shipped goodies.
E-commerce takes on a visually arresting dynamic as laptops fly like birds through the air, and toys parachute down onto the front porches of houses.
A voiceover relates, “What we do every night is like something out of a strange dream. Except that the next morning, it all makes sense.”
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Tom Kraemer, sr. creative director/copywriter; Dan Kenneally, creative director/art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sofia Doktori, sr. content producer; Rani Vaz, head of music production. Production Partizan Michel Gondry, director; Shawn Kim, DP; Maxwell Orgell, production designer; Raffi Adlan, producer; Joseph DeBartolo, production manager. Editorial Exile Eric Zumbrunnen, editor; Christopher Fetsch, assistant editor. Post/VFX Method Studios Bennett Lieber, sr. producer; Doug Luka, VFX supervisor. Color Company 3 Tom Poole, colorist. Music Barking Owl Audio Post Sound Lounge Tom Jucarone, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
