This Domino’s spot from agency CP+B is a nearly shot-for-shot remake of the iconic Ferris Bueller’s Day Off racing home scene, but with pizza as the plot device.
The video is directed by Matt Lenski of Arts & Sciences and features Stranger Things actor Joe Keery in the lead, sprinting across neighborhood yards, jumping over sunbathers and running in the street alongside a car driven by Alan Ruck, who played Ferris’ best friend Cameron Frye in the original film. However, instead of trying to beat his school principal and family home, Keery races home to meet the pizza delivery driver.
Credits
Client Domino’s Agency CP+B Production Arts & Sciences Matt Lenski, director; Mal Ward, partner/managing director; Marc Marrie, managing partner, exec producer; Christa Skotland head of production; Dana Oberley, line producer Editorial Cosmo Street Aaron Langly, editor; Anne Lai, producer; James Bedford, assistant editor. Postproduction Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, producer. Music JSM Joel Simon, composer/exec producer. Audio Lime Studios Sam Casas, engineer; Susie Boyajan, exec producer. VFX/Post Method Studios Robert Owens, exec producer; Wensen Ho, lead Flame; Julia Paskert, producer. Animation Method Studios Norris Houk, animator
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
