When a driver spills coffee on a trip, a WeatherTech team swings into action to make sure not a single drop soils the precious interior of his vehicle.
Brent Jones of Fancy Content directed, with Zoic Studios serving as VFX house.
Credits
Visual Effects/Animation: Zoic Studios, Culver City, Calif. Chris Jones, executive creative director; Ian Unterreiner, EP/head of production; Jeff Blodgett, EP; Derek Johnson, EP; Anne Sollish, coordinator; Julien Brami, VFX supervisor; Scott Rosekrans, CG supervisor; Vince Blin, Nicholas Daniels, Flame artists; An Dang, Flame assist (Toolbox: Maya, Vray, Flame, Illustrator, Cinema 4D, Octane, Nuke) Agency: Pinnacle Advertising, Schaumburg, IL Production: Fancy Content, bicoastal Brent Jones, director
Screenwork Type:Top Ten Chart
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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