A visit to an antique store leads us to a cuckoo clock in which the figurines come to life, offering a brand of tongue-in-cheek humor while advising us to check out Geico for affordable, high quality insurance.
Alkemy X, New York, served as the VFX house. Benji Weinstein directed for The Martin Agency.
Visual Effects/Animation: Alkemy X, New York Steve Sanchez, VFX supervisor; Leah Orsini, EP; Dave Zeevalk, CG supervisor; Ari Amrami, VFX producer; Adam Stockholm, 3D artist; Chris West, compositor; Alejandro Monzon, Ellen Miki, Kristen Millette, Christopher Reimann, paint artists; Kambra Miller, roto artist. (Toolbox: Nuke, Maya, Mental Ray, Syntheyes) Agency: The Martin Agency, Richmond, Va. Production: Tool of North America, bicoastal Benji Weinstein, director (he has since joined Smuggler)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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