This kitschy retro piece, narrated by William Shatner, introduces us to Mars, in the process sharing some real facts about the Red Planet that range from interesting to illuminating–all the while promoting BBC Radio 4's programming that takes us to a new frontier in space.
Aardman Animations in Bristol, UK, served as production house.
Visual Effects/Animation: Aardman Animations, Bristol, UK Danny Capozzi, director; Helen Argo, producer; Daniel Blore, Alasdair Wynn, After Effects; Dave Connolly, David McKenna, Flash; Luke Panayiotou, paint work; Enty, modelmaking; Benjamin Craske, Dan Pask, Nikk Fielden, editors; Nathan Sale, Adam Cook, studio floor. (Toolbox: After Effects, Flash, Premiere) Agency: not applicable (client-direct project) Production: Aardman Animations, Bristol, UK Danny Capozzi, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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