To celebrate National Single Parent’s Day (3/21), Angel Soft launched a new video featuring the stories of three single parents and their daily struggles, sacrifices and triumphs. It culminates with a granted wish to help make their everyday lives a little easier (ie: paying rent, school or childcare for a year).
This is part of the larger “Be Soft. Be Strong.” campaign from Deutsch and is supported by social, digital and advertising activations to help build awareness for National Single Parent Day. The short was directed by Eric Kaufman of Steelhead.
Credits
Client Georgia Pacific/Angel Soft Agency Deutsch Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer; Karen Costello, executive creative director; Melissa Langston-Wood, creative director; Ashley Milhollin, copywriter; Dan Rosenberg, art director; Vic Palumbo, director of integrated production; Jesse Ferguson, sr. integrated producer; Eryk Rich, music supervisor; Chase Butters, sr. audio producer. Production Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Chris Fox, line producer. Editorial Steelhead Anthony Bernard, editor; HJ Chong, assistant editor; Ted Markovic, exec producer; Chelsea Bassler, associate producer. Licensed/Composed Music Song: “Elective Affinities” Matthew Abeysekera, composer. Publisher Score A Score Jordan Passman, creative director; Jake Weinreb, exec producer; Cian Favat, sr. producer. Audio Post Steelhead Drake Dixon, mixer
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
