Noam Murro of Biscuit Filmworks tells this story of two high-performance automobiles: a trapped SEAT race car that longs for the freedom of the open road; and the new SEAT Leon CUPRA which enjoys that pleasure, available to the public and able to travel everywhere.
Indeed, by sharp contrast, the race car is confined to the same monotonous loop of the track, day after day, in all sorts of weather–and then locked up in a garage night after night.
Conceived by a creative ensemble at Droga5 London, this :90 spot titled “A Race Car Set Free” will run in Europe and Mexico in cinemas, online and at motor shows, including Geneva where it launches this week.
Credits
Client SEAT/SEAT Leon CUPRA Agency Droga5 London David Kolbusz, chief creative officer; Rick Dodds, Steve Howell, executive creative directors; Dan Morris, Teddy Souter, copywriters; Charlene Chandrasekaran, Frazer Price, art directors; Haider Muhdi, sr. designer; Chris Watling, head of production; Goldie Robbens, producer; Toto Ellis, head of strategy. Production Biscuit Filmworks Noam Murro, director; Jan Richter Friis, DP; Charlotte Woodhead, exec producer; Kwok Yau, producer; Jay Arthur, first assistant director; Perry Newberry, production designer. Production Services 24/7 Editorial Work Editorial, London Bill Smedley, editor; Ben Corfield, assistant editor; Winnie O’Neil, producer. Postproduction Electric Theatre Collective Matt Jackson, lead Flame; David Birkhill, Flame; Bernardo Varela, lead Nuke; Chris Fraser, Nuke artist; Timothy Stam, Davide Pieropan, CG; Jason Wallis, colorist; Matt Williams, producer. Sound Design String & Tins Will Cohen, sound engineer. Music Dustin O’Halloran, “An ending, a beginning”
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
