Petros Papahdjopolous of The Famous Group directed this spot introducing Morton Salt for pools, deploying synchronized swimmers to bring a concept from Ogilvy Chicago to life.
The idea to take the Morton Salt Girl out of the rain and into the sun sounds simple enough, but to actually bring this to life in choreography, performance, film, and even just logistics, required a very detailed level of collaboration. Helping to realize this vision in tandem with the Ogilvy ensemble was the team at The Famous Group.
Credits
Client Morton Pool Salt Agency Ogilvy Chicago Joe Sciarrotta, chief creative officer; David Hernandez, executive creative director; Stirling McLaughlin, Pete Noback, creative directors; Emily Monroe, sr. content producer; Jana Reddig, planning director; Max Arevuo, planner. Production The Famous Group Petros Papahdjopolous; David Kwan, executive producer/managing director; Jennifer Glynn, line producer/producer; Steve Gainer, DP; Ariana Nakata, production designer; Erica Rice Cruz, costume designer; Mary Jeanette, choreographer. Editorial Beast Angelo Valencia, editor; Bryan Simpson, assistant editor. Color Company 3 Tyler Roth, colorist. Finish Method Studios Mark Anderson, Flame artist. Design Method Design Joanna Woods, producer. Performers The Aqualillies
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
