Hannes Holm directed and wrote the screenplay for A Man Called Ove (Music Box Films), adapted from Fredrik Backman’s international best-selling novel of the same name. The title character, Ove, is the proverbial angry old man. An isolated retiree, highly principled and wound tightly with a short fuse, Ove spends his days enforcing block association rules that only he cares about, and visiting his wife’s grave. Ove has seemingly given up on life until a boisterous young family moves into the neighborhood. From an inauspicious beginning in which the new neighbors accidentally knock over Ove’s mailbox springs an unlikely friendship and we come to understand Ove’s past happiness and heartbreaks. It’s a heartwarming tale which gently reminds us that life is sweeter when it’s shared.
The Swedish film has earned Oscar nominations for Best Foreign Language Film of the Year and Best Achievement in Makeup and Hairstyling (Eva Von Bahr, Love Larson).
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
