Stop-motion maestro PES (of RESET and Blinkink) diversifies with a big leap into live action, directing this spot promoting Honda’s fuel cell vehicle CLARITY for agency RPA.
The piece features a choir of floating children’s heads all singing a choral version of Fleetwood Mac’s “Don’t Stop,” underscoring that the CLARITY is available today because Honda is “always thinking about tomorrow.”
Client American Honda Motor Co. Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Chuck Blackwell, VP, creative director; Ken Pappanduros, VP, creative director/copy; Kirk Williams, associate creative director/art; Chris Bradford, associate creative director/copy; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Whitney Young, producer. Production RESET (repped by Blinkink in U.K.) PES, director; Dave Morrison, managing director; Jen Beitler, exec producer; Shawn Kim, DP; Greg Schultz, producer. Editorial The Mill Victor Jory, editor; Natalie Wozniak, assistant editor. VFX & Design The Mill Enca Kaul, exec producer; Chris Harlowe, sr. producer; Jake Fritz, production coordinator; Chris Bayol, Ben Smith, VFX shoot supervisors; Lisha Tan, art director; Ben Smith, 2D lead. Color The Mill Derek Hansen, colorist; Gemma Parr, Logan Highlen, color assistants; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Robert Cohen, production coordinator, color. Music Jeremy Turner Jeremy Turner, musical arrangement; Sarah Phelps, exec producer; Owen O’Neill, producer. Audio Lime Studios Dave Wagg, mixer/sound designer; Adam Primack, assistant mixer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
