This commercial titled “Things” introduces us to a spaghetti-covered toddler named Gus who's a messy handful. We then learn that Gus doesn’t know he has a “thing” (an illness) that could change his world. But because Sutter Health doctors know what that “thing” is, they can help him get rid of it. As a result, one day Gus can grow up to invent a “thing” (a highly complicated looking piece of electronics) that will change the world.
Malcolm Venville of Anonymous Content directed this spot for San Francisco Bay Area-based Sutter Health out of agency Arnold Worldwide.
Credits
Client Sutter Health Agency Arnold Worldwide Jim Elliott, global chief creative officer; Wade Devers, managing partner, executive creative director; Chris Valencius, SVP, group creative director; John Simpson, SVP, creative director; Gregg Nelson, VP, creative director; Rua Perston, associate creative director-art; Matt Cramp, associate creative director-copy; Gordon Chislett, associate design director; Miki Turner, copywriter; Bill Goodell, EVP, director of content production; William Near, SVP, broadcast producer; Alissa Feldbau, assistant broadcast producer; Karin Wood, SVP, director of planning. Production Anonymous Content Malcolm Venville, director; Eric Stern, managing director/executive producer; SueEllen Clair, executive producer/production; Kerry Haynie, head of production; Jeff Tanner, producer; Joan Duff, production supervisor. Editorial/VFX Lost Planet & Black Hole Charlie Johnson and Max Koepke,editors; Krystn Wagenberg, exec producer; Casey Cayko and Felix Cabrera, producer. Audio Soundtrack Boston Mike Secher, engineer. Music Singing Serpents Dennis Culp, producer. Color Company 3 Tim Masick, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
