This 90-second real-time documentary spot captured the experience of select U.S. troops who through the power of technology were virtually reunited with their families so they could watch the Super Bowl together live. The surprise was sprung on the troops, providing a good deed slice of life that tugged at the heartstrings.
The :90 from Hyundai broke in the first commercial break right after the game ended. Peter Berg directed the spot which was produced via Pony Show Entertainment and Film 45 for agency Innocean Worldwide Americas.
Credits
Client Hyundai Agency Innocean Worldwide Americas Eric Springer, chief creative officer; Barney Goldberg, Bob Rayburn, Jeff Bossin, group creative directors; David Mesfin, associate creative director, art; Nick Flora, associate creative director, copy; Brad Beerbohm, copywriter; Victoria Guenier, director of content production; Nicolette Spencer, EP/content production; Kira Linton, content producer; Chrissy Borgatta Liuzzi, art producer. Production Pony Show Entertainment & Film 45 Peter Berg, director; David Jones, Matthew Lyons, DPs; Helga Gruber, exec producer (Pony Show); Gareth Wood, head of production (Pony Show); Matthew Goldberg, exec producer (F45); Ryan Schiavo, executive in charge of production (F45); Grant Kahler, supervising producer (F45); Taylor Steadman, Kevin Baird, Jessica Goldstein, production supervisors. Casting Agent Joe Blake Casting Editorial Film 45 Ben Raxlin, postproduction supervisor; Colby Parker Jr., supervising editor; Dan Marks, Josh Rosenfield, editors.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
