Directed by Martin Granger of Moxie Pictures for Publicis Seattle–with VFX from The Mill NY–this Aflac spot for the Super Bowl opens on a man on the operating table as a doctor prepares to perform surgery on him. The patient is startled when the surgeon tells him that she plans on “going in and removing his ‘67 Corvette.”
The man counters by saying that he’s there only for a simple gall bladder procedure. But the doctor reminds him that without Aflac insurance, he still has to pay for his living expenses such as rent, etc., while he's recuperating and out of work. His unexpected surgery might mean he will have to sell his beloved car.
The lesson to this story–while your health can change, the life you love doesn’t have to if you have Aflac coverage.
CreditsClient Aflac Agency Publicis Seattle Andrew Cristou, chief creative officer; Corey Bartha, director of integrated production; Steve Williams, group creative director; Adam Oliver, head of production; Ryan Shanholtzer, broadcast producer; Adam Deer, associate creative director; Trevor Houser, copywriter; JP Martin, strategy director; Marie MacWhorter, strategist. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer. Editorial Arcade NY Jeff Ferruzzo, editor; Sila Soyer, exec producer; Gavin Carroll, producer. VFX The Mill NY Krissy Nordella, VFX supervisor; Colin Blaney, sr. producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More