London agency adam&eveDDB created this Super Bowl ad which opens on a boy in front of a house in the middle of the night. He proceeds to throw Skittles at the window of his girlfriend’s room, hoping to get her attention, presumably to whisk her away for a little romance.
But this story of young love takes a comedic turn as we see a procession of people–and one furry animal–with their mouths open, welcoming each thrown Skittle.
Harold Einstein directed this spot titled “Romance” via production house Outsider, London. (He maintains his own production house, dummy, in the U.S.). VFX house was The Mill.
Credits
Client Mars Wrigley Confectionery/Skittles Agency adam&eveDDB, London Richard Brim, chief creative officer; Dan Fisher, Till Diestel, creative directors; Matt Craigie Atherton, head of integrated production; Cat Reynolds, producer. Production Outsider Harold Einstein, director; Richard Packer, exec producer; Eric Liney, producer; Glynn Speeckaert, DP. Editorial Work Editorial Mark Edinoff, editor. VFX/Design The Mill Alex Fitzgerald, exec producer/producer; Kirsty Ratcliffe, Tim Lyall, Anastasia von Rahl, producers; Tim Davies, shoot supervisor; Gareth Brannan, Gary Driver, 2D lead artists; Joseph Tang, Jeanette Eiternes, Brad Wood, 2D artists; David Wishart, George Rockliffe, online artists; Rajinder Davsi, Kwok Fung Lam, motion graphics; Daniel Levi, Megan Lee, data lab assistance; Seamus O’Kane, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, color assist. Audio Post Factory Studios Jack Hallett, audio engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
