This extended online version of a Febreze broadcast spot slated for this Sunday’s Super Bowl pays homage to bathroom break, that short span of time between when the first half of the football game ends and the halftime show begins.
We see numerous Americans enjoying their break, holding out and holding in for it. This "Odor Ode" then makes the case for Febreze when the bathroom break is over.
Grey New York conceived of the piece which was directed by Rob Leggatt of Knucklehead.
Client Procter & Gamble/Febreze Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leo Savage, executive creative directors; Lance Parrish, Stephen Nathans, creative directors; Patrick Conlon, Will Gardner, associate creative directors; Leo Barbosa, Cuanan Cronwright, copywriters; Hank Romero, project director; Justine Feron, strategy director; Toni Dawkins, strategist. Production Agency Townhouse Bennett McCarroll, president, James McPherson, SVP, head of integrated production; Tania Salter, Townhouse executive integrated producer; Emily Darby, integrated producer; Zach Pollakoff, David Lapinsky, music producers. Production Company Knucklehead Rob Leggatt, director; Cathleen Kisich, exec producer; Ben Davis, DP. Music/Sound Design Townhouse Studios Kathryn Hahn, principal talent. Editorial Final Cut Joe Guest, editor; Sarah Roebuck, exec producer; Jen Sienkwicz, head of production. Brad Wood, producer (NY); Frankie Elster, producer (UK); Dan Berk, assistant editor (NY); Kit Wells, assistant editor (UK). Postproduction Significant Others Dirk Greene, creative director, lead VFX artist; Betty Cameron, VFX artist; Eric Gelgand, freelance VFX artist; Phillip Brooks, GFX artist; Will Kim, freelance GFX artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, executive color producer. Content Curation & Clearances Catch&Release
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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