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    “The Lines Are Redrawn” For Superheroes In Battery’s Promo For Injustice 2

    By SHOOTUpdated:No Comments1770 Views

    This piece anticipating and heralding the May arrival of Warner Bros. Interactive’s Injustice 2 game features DC Comic icons in mortal combat while also battling themselves internally, reflected in behavior which is the antithesis of what a superhero is supposedly all about.

    Created by L.A. agency Battery, this surreal, nightmarish poem for the game developed by NetherRealm Studios broke online this week. Titled “The Lines Are Redrawn,” this nearly three-minute film is the latest installment of the “Every Battle Defines You” campaign promoting Injustice 2.

    Credits

    Client Warner Bros. Interactive Entertainment  Agency Battery Philip Khosid, chief creative officer; Raymond Hwang, creative director/copywriter; Philip Ser, director of strategy; Joanna Rhodes, executive producer; Mackenzie Busch, producer.  CG Plastic Wax  Dane Maddams, Mick Hammell, Nathan Maddams, Felix Crawshaw. Sound Beacon Street Studios Rommel Molina, sound designer/mixer; Kate Vandais, producer. Music South Music

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:BatteryInjustice 2Warner Bros. Interactive



    Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor

    Tuesday, November 19, 2024

    This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.

    And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.

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