The Women’s March on Saturday, January 21, is getting a public service campaign push which includes PSAs directed by Nanette Burstein of Hungry Man for agencies Intel and mcgarrybowen, San Francisco.
This centerpiece PSA is part of a campaign to get more participants to turn out for the Women’s March movement, showing a concern over such issues as women’s rights, human and civil rights, sending a message to the new administration in Washington, D.C. Marches are happening in more than 370 locations worldwide. In this PSA, celebs and others explain “Why I March.” Viewers are urged to log onto www.gatheringforjustice.org and www.womensmarch.com for more info.
Teresa Herd, VP/global creative director for Intel, and Marianne Besch, manging director/executive creative director of mcgarrybowen, San Francisco, assembled a team of production, post and other industry artisans to bring the public service campaign to fruition.
Credits
Client Gathering For Justice Inc. Agency Intel and mcgarrybowen, San Francisco Teresa Herd, VP/global creative director, Intel; Marianne Besch, managing director, executive creative director, mcgarrybowen; Katelyn Andree, MacKenzie Dunsmoor, Amber Justic, Laura Lapham, creatives; Stacy Kay, executive producer; Jerry Krenach, managing director, global music. Production Hungry Man Nanette Burstein, director; Kevin Byrne, managing partner/exec producer; Julie Kopitsky, head of production, NY/producer; Amy Vincent, DP. Editorial Union Editorial Sloane Klevin, editor; Caryn Maclean, exec producer; Lauren Hafner Addison, producer. Audio Sonic Union Brian Goodheart, mixer; Justine Cortale, studio director. Color The Mill LA Thatcher Peterson, exec producer, color; Diane Valera, producer. Music Track “Don’t Forget To Breathe” Daniel Nigro, composer; Heavy Duty Projects, artist/produced by. Performers/Celebrity Talent Garcelle Beauvais, Jennifer Esposito, Zoey Deutch, Chelsea Handler, Gugu Mbathu-Raw, Frida Pinto, Melissa Rauch, Sarah Rue, Jean Smart, Milana Vayntrub.
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
