GE has premiered the latest installation of its “Unimpossible Missions” series, which seeks to demonstrate how GE is tackling some of the world’s toughest challenges through innovation and out-of-the-box thinking. The film series launched last year, disproving well-known idioms through GE innovation.
The newest film, titled “You Can’t Unring a Bell,” disproves that very notion. The idea emerged out of GE’s “Unimpossible Missions: the University Edition,” which extended the challenge to achieve the impossible to students around the globe. Chris Nguyen, a biomedical engineering student at the University of Wisconsin, Madison, took home a grand prize for coming up with the solution to this challenge, which was then brought to life and captured on film. Notably, the film was actually shot on location in Myanmar using one of the biggest functioning bells in the world.
“You Can’t Unring a Bell” was conceived by BBDO New York and directed by Diego Contreras of production house Bullitt.
CreditsClient GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Gary Du Toit, Lance Vining, creative directors; David Rolfe, head of production; George Sholley, executive producer; Jack Patrick, producer; Rani Vaz, head of music production. Production Bullitt Diego Contreras, director; Matyas Izsak Erdely, DP; Todd Makurath, CEO; Luke Ricci, exec producer; Elicia Laport, head of production; Jon Dawes, producer. Editorial Cosmo Street/Trim Editorial Paul Hardcastle, editor; Maura Woodward, exec producer; Anne Lai, producer; Joshua Berger, assistant editor. VFX a52, Santa Monica, Calif. Linda Carlson, Jennifer Sofio Hall, managing directors; Patrick Nugent, exec producer; Kim Christensen, head of production; Drew Rissman, producer; Andy Rafael Barrios, VFX supervisor. (Toolbox: Flame, After Effects, Photoshop, Maya) Color Company 3 Tim Masick, colorist; Rochelle Brown, producer. Music Max De Wardener, composer. Audio Post Sonic Union Michael Marinelli, engineer; Justine Cortale, producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More