Halifax’s new TV commercial from adam&eveDDB, London, features Scooby-Doo and the Mystery Inc. Gang animated cartoon characters. In the spot–directed by Dom and Nic of Outsider, with VFX/post from The Mill London–Scooby-Doo and the Gang escape the clutches of a mummy by scooting into a Halifax bank branch. There the hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.
Next Scooby-Doo and pal are at a restaurant enjoying a pizza; they’re about to tap into the Halifax reward program. But when Scooby-Doo hands over his Halifax debit card to pick up the tab, he’s confronted by the mummy waiter. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.
Credits
Client Halifax Agency adam&eveDDB, London Ben Tollett, executive creative director; Jonathan John, copywriter; David Mackersey, art director; Catherine Cullen, producer; Raluca Anastasiu, assistant producer. Production Outsider Dom and Nic, directors; John Masden, producer; Steve Chivers, Ben Chads, DPs. Editorial Final Cut Ed Cheesman, editor. Postproduction/VFX The Mill Alex Fitzgerald, post exec producer; Kirsty Ratcliffe, Alexandra Paton, post producers; Neil Davies, Ben Turner, VFX supervisors; Henry Foreman, 2D lead; Kwok Fung Lam, lead 2D animator; Roly Edwards, Freya Hotson, Freya Barnsley, Sim Marriot, Stephen Vuillemin, Theo Glad, Matt Partridge, Maki Yoshikura, 2D animators; Georgina Ford, lead 2D compositor; Olivia O’Neil, Rafael Vormittag, Eleanor Risdon, George Cressey, Rebecca Clay, Simon Richardson, Sole Martin, Zoe Cosh, Brad Wood, 2D compositors; David Wishart, Adam Maynard, George Rockcliffe, James Pratt, Gavin Marler, online; David Hempstead, Luke Tickner, 3D; David “Luddy” Ludlum, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, assistant colorists; Melanie Climent, Ross Urien, Carlos Nieto, illustrators; Audio Post 750mph Sam Ashwell, sound engineer. Soundtrack "Scooby-Doo Where Are You" – David Mook and Ben Raleigh Talent & Intellectual Property Rights Management Agency: The Marketing Arm (Mick Carter, managing director, international coordination; Mairi Wilson, sr. international account manager)
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
