Created by L.A. agency David&Goliath, this spot titled “Sir Lucky Pants” for the California Lottery’s SuperLotto Plus (SLP) game uses the three letter “SLP” abbreviation to highlight the endless possibilities that can be realized with lotto winnings.
In the :30 from the directing duo Los Perez of production house Caviar, we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P.
Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, creative director; Joe Shaner, copywriter; Shaun Wright, art director; Katie Lambrecht, Dustin Oliver, sr. broadcast producers. Production Caviar Los Perez, directors; Alejandro Martinez, DP; Michael Sagol, Jasper Thomlinson, Kim Dellara, exec producers; Casey Wooden, head of production; Richard Weager, line producer. Editorial Spinach Edward Line, editor; Eddie Mikasa, assistant editor; Jonathan Carpio, exec producer; Patricia Gushikuma, Rachel Celotto, producers. Telecine Company 3 Dave Hussey, colorist. Post/VFX Method Studios Mark Renton, Flame artist; Robert Owens, exec producer; Julia Paskert, producer. Music Barking Owl Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Mark Meyuhas, sound mixer/engineer; Susie Boyajan, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
