Created by L.A. agency David&Goliath, this spot titled “Sir Lucky Pants” for the California Lottery’s SuperLotto Plus (SLP) game uses the three letter “SLP” abbreviation to highlight the endless possibilities that can be realized with lotto winnings.
In the :30 from the directing duo Los Perez of production house Caviar, we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P.
Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, creative director; Joe Shaner, copywriter; Shaun Wright, art director; Katie Lambrecht, Dustin Oliver, sr. broadcast producers. Production Caviar Los Perez, directors; Alejandro Martinez, DP; Michael Sagol, Jasper Thomlinson, Kim Dellara, exec producers; Casey Wooden, head of production; Richard Weager, line producer. Editorial Spinach Edward Line, editor; Eddie Mikasa, assistant editor; Jonathan Carpio, exec producer; Patricia Gushikuma, Rachel Celotto, producers. Telecine Company 3 Dave Hussey, colorist. Post/VFX Method Studios Mark Renton, Flame artist; Robert Owens, exec producer; Julia Paskert, producer. Music Barking Owl Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Mark Meyuhas, sound mixer/engineer; Susie Boyajan, producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
