As we enter Super Bowl weekend, here’s a spot from Miller High Life that takes the initiative, particularly in light of the perennial fact that competitor Anheuser-Busch InBev has beer category advertising exclusivity on the Big Game telecast.
Nonetheless Miller High Life is making a media buy which will cover a significant portion of the U.S. via assorted major market TV stations. Saatchi & Saatchi New York has created an initiative whereby Miller takes a stand against “fancy pants” Super Sunday commercials and turns over its Big Game ad time to four small businesses. The :30 will feature the owners of Del’s Barber Shop in Escondido, Calif., Tim’s Baseball Card Shop in Chicago, Loretta’s Authentic Pralines in New Orleans, Bizarre Guitar & Drum in Phoenix, Ariz. as well as Miller High Life’s very own no-nonsense delivery man.
Setting the stage for that Feb. 7th debut is this teaser spot introducing the initiative, giving viewers a heads-up to watch for Miller High Life’s spot which champions regular everyday people and their small businesses, keeping in line with the brand’s long-running campaign expressing appreciation for hard-working Americans
Harold Einstein of Station Film directed this “Initiative” teaser for Saatchi. Editor was Chuck Willis of The Cutting Room.
The Saatchi team consisted of chief creative officer Gerry Graf, creative director/art director Ralph Watson, creative director/copywriter Dan Kelleher, executive producer David Perry, producer Diane Burton and senior integrated producer John Swartz.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More