Argentinian agency Dhélet Y&R put people in a canine’s shoes, getting select folks to don a customized dog mask and walk about town. Unbeknownst to them, soon to be piped into the dog head mask were the sounds of a fireworks show as they would be heard through the ears of a pooch. The audio is unbearable and fear-inducing, raising awareness of the damage fireworks can wreak on dogs.
Lujan Islas of production house Cronos directed this man/dog-in-the-street PSA–in which people listen to pyrotechnics the way dogs would–for animal charity/dog shelter Refugio Zoobrevivientes.
CreditsClient Refugio Zoobrevivientes Agency Dhélet Y&R Martin Nino Goldberg, executive creative director; Ivan Zimmermann, Benjamin Tornquist, Federico Aubone, creative directors; Santiago Narvaja, Alex Sinmaleza, creatives. Production Company Cronos Lujan Islas, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More