A boy perched on his bicycle becomes fascinated with a Mercedes-Benz which is new to the neighborhood. He waits to watch it pull into the driveway of a home, receiving a nod of acknowledgment from the E Class Wagon’s driver. Later, the boy is then joined by other kids on bikes who patiently await to see the automobile again make its way to the house’s driveway. It turns out they are enamored with the vehicle’s technical innovation–which is finally revealed to us when its owner commands the now driverless, parked car to back into the garage.
This story of a machine eliciting fanciful admiration from youngsters goes beyond your standard product demo. At the same time we see the auto parking pilot capability, one of the Mercedes Me services. A creative team at BBDO Paris conceived of this narrative shrouded in good-humored mystery.
Titled The Encounter, this short was directed by Matthieu Mantovani of production house Mile Inn.
CreditsClient Mercedes-Benz Agency BBDO Paris Matthieu Elkaim, executive creative director; Julie Benmoussa, executive creative director (Proximity); Clement Dantzer, Benoit Lagalle, creatives; Julien Sanson, manager, production department; Paul Johanet, Charlotte Montrichard, group managers; Sandra Sancho, project manager; Loic Mercier, VP strategy; Nicolas Orsoni, VP, strategic planning. Production Mile Inn Matthieu Mantovani, director Postproduction Martine Ferey, post producer. Editorial Damien Dupoux, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More