The holidays are typically a stressful time for parents, but a truly joyous time for kids, so Saatchi & Saatchi NY and Walmart brought in hypnotist Chris Jones to help adults re-live Christmas from their childhood.
The duo Peking–consisting of Nat Livingston Johnson and Gregory Mitnick–directed this “Holiday Hypnosis” spot via production house Hey Wonderful.
CreditsClient Walmart Agency Saatchi & Saatchi New York Javier Campopiano, chief creative officer; Mike Pierantozzi, executive creative director; Adam Klein, creative director; Cristian Costa, Justin Roth, art directors; Tomas Almuna, copywriter; Derek Peet, jr. copywriter; Thanh Ly, jr. art director; John Doris, head of film; Abe Romano, Matty Yu, producers; Kate Owens, digital director; Preeya Vyas, managing director, digital. Production Hey Wonderful Peking (Nat Livingston Johnson, Gregory Mitnick), director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Scott Lane, line producer; Adam McDaid, DP. Editorial Rock Paper Scissors Noah Benezra, editor; Eve Kornblum, exec producer; Julianne Cort, producer. Color Company 3 Music Future Perfect Music Audio Post Sound Lounge Rob Sayers, mixer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More