Register

    Anomaly London Brings “Avian Misery” To The 12 Days of Xmas

    By SHOOTUpdated:No Comments2098 Views

    Craig Ainsley, a creative director at Anomaly London, earned inclusion into our Spring 2016 Up and Coming Directors coverage on the strength of a live-action short, Lesley, which he helmed. Now he returns to the director’s chair, turning out his first animation short, teaming with co-director Ben White on a modern re-telling of "The 12 Days of Christmas," this time depicted as "A Tale of Avian Misery.” The short film was written, directed, animated and produced pretty much by Anomaly talent, with bits of help from outside vendors.

    With a voiceover from UK sitcom star Phoebe Waller-Bridge, we are introduced to a woman who is deluged by her beau with gifts, most prominently different kinds of birds, over a 12-day stretch. Her small one-bedroom apartment is filled with birds and their droppings–among other cumbersome presents, including eight maids a milking replete with cows. This gift giving amounts to absolute lunacy but we see how the recipient copes with such a bizarre onslaught of Xmas generosity.

    Credits

    Agency/Production Anomaly London Ben White, Craig Ainsley, directors; Craig Ainsley, writer; Mich Bradfield, Daisy Mellors, producers; Ben White, Douglas Pledger,Tom Malins, animators.  Illustration Blink Art Robert Hunter, illustrator Typographer Kerry Roper Sound Design 750MPH Mark Hellaby, sound designer. Music Courage, BMG, composer. Voiceover Phoebe Waller-Bridge, narrator

    Genre:Comedy
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Anomaly LondonCraig Ainsley



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment