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    Droga5 London Depicts “80 Years of Torment” For Rustlers

    By SHOOTUpdated:No Comments2013 Views

    Droga5 London is repositioning Rustlers with a new campaign that humorously departs from the norm of looking back at one’s life through rose-colored glasses. Instead the view going back in time is grittier and depressing in this ad titled “80 Years of Torment.” The shining light near the end of the tunnel turns out to be Rustler’s new flame grilled burger.

    Directed by Steve Rogers via Somesuch, London, for Droga5 London, this film follows a man’s life from boyhood to old age, showing the hardships of chimney sweeping, getting caned at school, entering the army, having to queue up on the breadline, protests in the 1960s, strikes in the 1980s, aerobics classes and 1990s dance nights.

    It ends with the beleagured, now elderly man sitting in his kitchen where he is finally seen smiling before biting into a “proper flame grilled burger” from Rustlers that cooks in the microwave in just 90 seconds. The end line is: “What a time to be alive.” 

    Credits

    Client Rustlers Agency Droga5 London David Kolbusz, chief creative officer; Rick Dodds, Steve Howell, executive creative directors; Charlene Chandrasekaran, sr. art director; Dan Morris, sr. copywriter; Teddy Souter, jr. copywriter; Frazer Price, jr. art director; Chris Chapman, designer; James Broomfield, strategy director; Toto Ellis, head of strategy; Peter Montgomery, producer. Production Somesuch Steve Rogers, director; Sally Campbell, managing director; Peter Knowles, producer; Tat Radcliffe, DP; Tunde Caski, production designer. Editorial The Quarry Jonnie Scarlett, editor. Postproduction The Mill Audio String and Tins Music Track: “Revolt” Boys Noize, artist

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Droga5SomesuchSteve Rogers



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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