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    Top Spot of the Week: Cineplex’s “A Balloon For Ben” From Zulu Alpha Kilo

    By SHOOTUpdated:No Comments3214 Views

    Titled A Balloon for Ben, this animated short film is set in a world where balloons are filled with the light of film.  Ben and his father purchase a balloon with the intention of watching it together, but things do not go as planned when the demands of his father’s job get in the way.  What follows is a heartwarming tale of how Ben’s father ultimately shares the joy of making time for what he loves, with his son.  The film features a unique rendition of ‘Everywhere’ by Fleetwood Mac, which is performed by Toronto-native Em Patrick (English) and Star Académie winner, Stephanie Lapointe (French).

    Yves Geleyn directed via production/animation studio Hornet for agency Zulu Alpha Kilo, Toronto.

    A Balloon for Ben, part of the continuing “See The Big Picture” campaign, is being shown at Cineplex’s 165 theaters across Canada as part of the December and January Pre-Shows.  It will also be promoted and brought to life through a fully-integrated marketing strategy across Cineplex’s social media, communications and digital channels.

    Credits

    Client Cineplex Entertainment Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Heidi Philip, strategic planner Production/Animation/Telecine Hornet Yves Geleyn, director; Desiree Stavracos, producer. Audio Post Facility/Music Vapor RMW Joel Serlin, audio director; Kailee Nowosad, producer; Julian Rudd, engineer. Music “Everywhere” composition by Vapor RMW Singers: English–Em Patrick, French–Stephanie Lapointe French Agency BBR

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:HornetYves GeleynZulu Alpha Kilo



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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