In this heartwarming :90 online spot, we see a worker spreading joy by cleverly leaving pennies adorned with tiny little bows all around the office for his colleagues to find. Puzzled, these co-workers later in the day each make their way to their cars where they find California Lottery Holiday Scratchers on their windshields and realize the meaning of the special pennies.
A super appears on screen which reads, "A Little Gift Goes A Long Way."
The Argentines of Bob Industries directed the commercial, titled “Pennies,” for agency David&Goliath, with cinematography by Hoyte van Hoytema, known for his lensing of such features as Interstellar, Her, Tinker Tailor Soldier Spy and The Fighter.
CreditsClient California Lottery Agency David&Goliath, Los Angeles David Angelo, founder & chairman; Greg Buri, creative director; Mark Monteiro, writer; Chris DeNinno, associate creative director/writer; Jenn Tranbarger, associate creative director/digital art director; Anthony Pasqualone, art director; Paul Albanese, managing director of broadcast production; Curt O’Brien, executive producer; Brandon Kusher, sr. broadcast producer. Production Bob Industries The Argentines, director; Hoyte van Hoytema, DP; T.K. Knowles, John O’Grady, Chuck Ryant, exec producers; Phillip Sheridan, line producer. Editorial Spinach James Duffy, editor; Doug Scott, assistant editor; Jonathan Carpio, producer. Telecine Company 3 Bryan Smaller, colorist. VFX & Online Method Studios Emily Irvine, Flame artist; Robert Owens, exec producer; Ananda Reavis, head of production, commercial finish; Thuy Ta, producer. Music SOUTH Music and Sound Design Audio Post Margarita Mix Nathan Dubin, mixer/engineer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More