In this heartwarming :90 online spot, we see a worker spreading joy by cleverly leaving pennies adorned with tiny little bows all around the office for his colleagues to find. Puzzled, these co-workers later in the day each make their way to their cars where they find California Lottery Holiday Scratchers on their windshields and realize the meaning of the special pennies.
A super appears on screen which reads, "A Little Gift Goes A Long Way."
The Argentines of Bob Industries directed the commercial, titled “Pennies,” for agency David&Goliath, with cinematography by Hoyte van Hoytema, known for his lensing of such features as Interstellar, Her, Tinker Tailor Soldier Spy and The Fighter.
Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder & chairman; Greg Buri, creative director; Mark Monteiro, writer; Chris DeNinno, associate creative director/writer; Jenn Tranbarger, associate creative director/digital art director; Anthony Pasqualone, art director; Paul Albanese, managing director of broadcast production; Curt O’Brien, executive producer; Brandon Kusher, sr. broadcast producer. Production Bob Industries The Argentines, director; Hoyte van Hoytema, DP; T.K. Knowles, John O’Grady, Chuck Ryant, exec producers; Phillip Sheridan, line producer. Editorial Spinach James Duffy, editor; Doug Scott, assistant editor; Jonathan Carpio, producer. Telecine Company 3 Bryan Smaller, colorist. VFX & Online Method Studios Emily Irvine, Flame artist; Robert Owens, exec producer; Ananda Reavis, head of production, commercial finish; Thuy Ta, producer. Music SOUTH Music and Sound Design Audio Post Margarita Mix Nathan Dubin, mixer/engineer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
