This promo spot for CANAL introduces us to its many shows across multiple channels. A number of these shows serve as ingredients that are brought together and prepared in a kitchen to form a multi-dimensional, diverse entertainment offering. It’s a tasty recipe that any world class chef–or TV/cable/digital programming exec–would be proud of.
Antoine Bardou-Jacquet of Partizan directed the TV/cinema/digital :60 for agency BETC Paris. VFX house was Unit Image, Paris.
CreditsClient CANAL Agency BETC Paris Stephane Xiberras, executive creative director; Jean-Christophe Royer, Eric Astorgue, creative directors; Guillaume Martin, strategic planner; Christophe Caurret, music creative director; Isabelle Menard, TV producer. Production Partizan Antoine Bardou-Jacquet, director; Damien Morisot, DP. VFX Unit Image, Paris (Toolbox: 3dsmax, Vray, Nuke, After Effect, Houdini, Zbrush, Golem) Postproduction Royal Post. Sound Production Schmooze
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More