Filmmaker Kasra Farahani, known for his creative work as a concept artist on movies like Marvel’s Black Panther, Allegiant, Insurgent, and Alice in Wonderland, directed this spot for the Square Enix game Final Fantasy XV out of agency Omelet. Titled “Stand Together,” the commercial features Florence + The Machine’s cover of the song “Stand By Me” and encourages the spirit of adventure as four young “David” insurgents tackle an intimidating “Goliath”-like foe.
Farahani directed the commercial through production house Chromista.
Credits
Client Square Enix Agency Omelet Grant Holland, chief creative officer; Josh Smutko, Clemente Bornacelli, creative directors; Tiffany Lam, art director; Ernesto Campabadal, copywriter; Dan Ruth, chief production officer; Caitlin McBride, producer. Production Chromista Kasra Farahani, director; Ross Emery, DP; Sandy Haddad, Ted Robbins, exec producers; Kev Cahill, on-set VFX supervisor. Music “Stand By Me,” Florence + The Machine. Editorial Work Editorial Stewart Reeves, Arielle Zakowski, Keith Hamm, editors; Mario Baird, exec producer; Erik Vogt-Nilsen, assistant editor. Telecine Company 3 Siggy Ferstl, sr. colorist; Matt Moran, exec producer. VFX Luma Pictures, Santa Monica, Calif. Jay Lichtman, managing director; Steven Swanson, sr. VFX producer; Kevin Souls, VFX supervisor; Michael Perdew, production supervisor; Raphael A. Pimentel, animation supervisor; Alexandre Cancardo, 2D supervisor; Catherine Hughes, digital production manager; Andrew Kalicki, Timothy Bond, digital coordinators; Daniel Kepler, technical coordinator; Claire Pereira de Souza, Flame artist; Alex Khan, Eddie Porter, Gian Ignacio Lombardi, Joey Sila, Joe Censoplano, lighters/compositors; Cameron Sorgi, jr. lighter/compositor; Federico La Tona, jr. compositor; Mathieu Aerni, lead character artist; Anthony Grant, lead model/texture artist; Schiller Jean-Louis Jr., Stchen Zhang, Tadao Masuyama, model/texture artist; Marcos D. Romero, character rigging TD; Monika Gelbmann, technical animator; Ari Flesch, Annie Jan, Erica Robinson, John Trudgian, Jeroth Diggenden, Meg Grube, Justin Brunett, Nicolette Kiss. Ross Novak, Tiffany Wang, animators; John Cassella, sr. effects TD; Karl Rogovini, effects TD; Tom Allen, effects artist; Christian Salvador, Meagan Green, Michael North, roto/paint artists; Lenny Gordon, lead tracking/matchmove artist; Ambrose McDuffy, Dominic Francis. tracking/matchmove artists. (Toolbox: Maya, Zbrush, Mari, Nuke, Flame, ftrack, SynthEyes, PFTrack) Music/Sound Barking Owl Kelly Bayett, creative director; Houston Fry, music editor; Michael Anastasi, sound designer; KC Dossett, producer. Audio Post Lime Jeff Malen, audio mixer; Lisa Mermelstein, audio assistant; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
