Horror film cliches abound in this PSA as we see a naive girl make all the wrong decisions associated with a victim on the path to certain death. She hears a foreboding noise and heads straight for it, with malfunctioning flashlight in hand. She tries to get away in a car that won’t start. But her senseless death isn’t so senseless as organ donation means her passing isn’t for naught. Being an organ/tissue donor can make all the difference in the world to needy recipients and their families.
Steve Rogers directed this horror movie spoof, "Deja vu 2," for DDB Paris and its client, French Agence de la biomédecine. The goal is to get young people to see the merits of organ and tissue donation.
Credits
Client French Agence de la biomédecine Agency DDB Paris Alexander Kalchev, creative director; Patrice Dumas, copywriter; Corinne Persch, TV producer; Jean-Luc Bravi, Sébastien Genty, Isaure Goetz, Julianne Sanson Ribaut, agency leads. Production La Pac Steve Rogers, director; Nicolas Karakatsanis, DP.
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
