To introduce Puma Fragrances BodySprays, L’Orรฉal launches with Buzzman a digital campaign where soccer star Antoine Griezmann, after scoring a goal, helps guys who aren’t doing so well in their romantic pursuits.
However, gents should know that if Griezmann is not available, the smell of success is within their reach with six new Puma Fragrances deodorants.
Produced by Iconoclast and directed by Ernest Desumbila, this surprising and offbeat digital film just began its run online.
Client Puma Fragrances Agency Buzzman Georges Mohammed-Chรฉrif, president/executive creative director; Julien Levilain, associate director; Souen Le Van, artistic director; Benjamin Dessagne, copywriter; Renaud Berthe, strategic planner; Titem Mouici, head of TV production; Julien Scaglione, head of social media; Loris Bernardini, head of creative social media. Production Iconoclast Ernest Desumbila, director; Solal Micenmacher, producer. Sound THE Music Panda-Desiigner
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
