In this emotionally touching :60 titled “New Kid,” a boy courts a new student, an Irish lass, with the best that Ireland has to offer, including Kerrygold’s line of butter and cheeses.
Part of a new campaign platform, “Made for this Moment,” the spot was directed by Aaron Ruell of Biscuit Filmworks for Energy BBDO.
Client Kerrygold USA Agency Energy BBDO, Chicago Andrés Ordóñez, chief creative officer; Amy Ditchman, creative director; Christy Hale, copywriter; Elaine Kalvelage, art director; John Pratt, executive producer; Daniel Kuypers, director of music; Shannon Smiley, planning director. Production Biscuit Filmworks Aaron Ruell, director; Shawn Lacy, managing director; Holly Vega, exec producer; Jonathan Wang, producer; Jallo Faber, DP; Brian Branstetter, production designer. Production Services Means of Production Inc. David Bouck, exec producer; Heinrich Beisheim, head of production; Greg Lund, production manager. Editorial Beast Angelo Valencia, editor; Joanna Woods, producer. VFX Method Studios Ryan Wood, Flame artist; Brett Glover, design lead; Matthew Engel, producer. Music/Sound “The Girl I Haven’t Met”; Nate Richert, vocalist/songwriter from the Halogen Moon album. Stir Post Audio, Chicago Nick Bozzone, sound designer; David Kaplan, producer; Mindy Verson, voiceover casting director Audio Post Stir Post Audio, Chicago Nick Bozzone, mixer; David Kaplan, producer. Postproduction Company 3 Tyler Roth, colorist.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
