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    Tom Hooper Directs “Mrs. Claus” for M&S, RKCR/Y&R

    By SHOOTUpdated:No Comments2468 Views

    Oscar-winning (The King’s Speech) director Tom Hooper helmed via Smuggler this Xmas campaign launch ad for retailer Marks & Spencer out of agency RKCR/Y&R, London, which tells the story of Jake, a lad who’s spent the past year squabbling with his sister Anna.

    As Christmas approaches, Jake decides he wants to make things up to her so he writes to Mrs. Claus (portrayed by Janet McTeer), asking Santa’s better half to help him give the perfect gift to Anna. After Santa goes off with his reindeer, Mrs. Claus hops into her more technologically modern “sleigh,” which takes the form of a red helicopter, and delivers a special present to Anna in time for Xmas morning.

    “Christmas With Love, Mrs Claus” was created by Alice Burton and Psembi Kinstan from RKCR/Y&R. There are four versions of the commercial (3 minutes, 2 minutes, 1 minute, 30 seconds) to be played on television, social and M&S’ own channels. The cinematic score composed by Rachel Portman is available to buy and stream through Universal. All products featured in the spot are available in selected M&S stores and online,

    Credits

    Client Marks & Spencer (M&S) Agency RKCR/Y&R, London Psembi Kinstan, Alice Burton, creatives; Danielle Sandler, producer; Carmela Vitale, assistant producer. Production Smuggler Tom Hooper, director; Molly Pope, producer; Justin Brown, DP; Paco Delgado, costume designer; Robin Brown, production designer. Editorial The Quarry Paul Watts, editor; Charlie Morris, producer. Sound Design Wave Parv Thind, sound designer; Rebecca Boswell, exec producer. Music Supervision Native Dan Neale, managing director; Fred Ashworth, head of production. Music Rachel Portman, composer. Postproduction The Mill Clare Melia, producer; Andrew “Barnsley” Wood, 2D lead; Rob Holmes, 3D lead (head of 3D); Seamus O’Kane, colorist.

    Genre:Fantasy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:RKCR/Y&RSmugglerTom Hooper



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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