Directed by Sam Brown of Rogue Films, with VFX/post by The Mill London, this “Coming Home” ad for Waitrose out of agency adam&eveDDB, London, show us a robin’s migration during the Xmas season. The fully CG bird makes an epic journey across mountains and the sea before finally reaching his home destination where a girl eagerly awaits his annual return. Upon his arrival, the robin is reunited with his companion. They share a festive treat, a Waitrose 1 mince pie, left out for them by the girl as she watches in delight.
The migration is accompanied by a soundtrack by Icelandic composer Johann Johannson, adapting his track “Cambridge, 1963” from his Oscar-nominated, Golden Globe-winning score for The Theory of Everything.
Credits
Client Waitrose Agency adam&eveDDB, London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; John Long, copywriter; Matt Gay, art director; Jack Bayley, producer; Alex Fairman, head of design; Paul Reddington, Marek Charytonowicz, Andrew Murray, designers; Jenny Smart, digital producer; Doom Boyd. Production Rogue Films Sam Brown, director; James Howland, producer; Charlie Crompton, exec producer. Editorial Trim Paul Hardcastle, editor; Edward Hanbury, assistant editor. VFX & Design The Mill London Alex Fitzgerald, exec producer; Tom Manton, producer; Jonathan Westley, creative director; Hitesh Patel, shoot supervisor; Jorge Montiel, head of animation; Adam Droy, lead 3D artist; Andreas Graichen, Hugo Jackson, James Muholland, Adrian Meyer, Amaan Akram, Andrew Bartholomew, Ashley Tilley, Aziz Kocanaogullari, Finlay Crowther, Luca Cantani, Margaux Huneau, Matthew Kavanagh, Michael O’Donoghue, Nick Smalley, Will Burdett, Alain Thay, Jasmine Ghoreishi, Alberto Lara, Philip Maddock, Matt Evans, Paul Donnellan, Sergio Xisto, Sebastian Braende, Antonio Fillippin, Kieran Ashley Russel, Ian Potsos, 3D artists; Jonathan Westley, Gary Driver, 2D lead artists; Milo Paterson, Nina Mosand, Grant Connor, 2D artists; Adam Maynard, James Pratt, David Toba, online; Craig Davies, R&D; Aurelien Ronceray, Cameron Johnson, design; Jimmy Kiddell, concept. Seamus O’Kane, colorist. (Toolbox: Houdini, Flame, Nuke, Maya). Color The Mill Seamus O’Kane, colorist. Music Supervision Leland Music Abi Leland, Ed Bailie, music supervisors; Johann Johannsson, composer. Sound Design & Mix Factory Jon Clarke, Anthony Moore; Ryan Smith, producer. Digital Production Company Banner Boys
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
