Manchester by the Sea introduces us to Lee Chandler (Casey Affleck), a janitor in Boston, who returns to his home, Manchester, Mass., upon the death of his older brother Joe. Affleck’s character will have to stay there longer than he had planned upon learning that he was now the sole guardian of Joe’s teenage son Patrick (Hedges). There Lee Chandler is forced to confront a past tragedy which still remains very much of his present-day psyche. It’s a past that separated him not only from his wife, Randi (Michelle Wiliams), but also the community where he was born and raised. Lonergan has created in his narrative a moving mix of anger, isolation, humor and the struggle to somehow try to cope with profound grief.
Credits
"Manchester by the Sea" written and directed by Kenneth Lonergan. Jody Lee Lipes, cinematographer; Jen Lame, editor; Ruth De Jong, production designer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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