Macy’s and BBH NY unveiled this “Old Friends” film to celebrate the 90th anniversary of the Macy’s Thanksgiving Day Parade. The spot, which will air on NBC during this year’s Parade, honors the magical ability of the Parade to bring people together and make us believe.
Told with no dialogue to the sound of a musical score, the spot, directed by Noam Murro of Biscuit Filmworks, is a fable about two old friends (one of whom is human) and the special role the Macy’s Thanksgiving Day Parade has played in their lives for 90 years. Beginning with a young boy viewing the Parade with his parents, the spot authentically recreates historic New York City.
Credits
Client Macy’s Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Hemant Anant Jain, creative director/copywriter; Shannon McGlothin, creative director; Kate Morrison, head of content production; Abbie Noon, executive content producer; Sarah Watson, global chief strategy officer; Samantha Cescau, group strategy director. Production Biscuit Filmworks Noam Murro, director; Simon Duggan, DP; Shawn Lacy, Rick Jarjoura, exec producers; Charlotte Woodhead, producer. Postproduction Work Editorial Stewart Reeves, editor; Adam Witten, editor assistant; Erica Thompson, exec producer; Sari Resnick, producer. Music Woodwork Music, Salford, UK Philip Kay, composer; Andy Oskwarek, music producer. Sound Design Henry Boy, Brooklyn, NY Bill Chesley, sound designer, Kate Gibson, producer. Audio Post Sound Lounge, NY Tom Jucarone, engineer. VFX MPC NY Justin Brukman, managing director; Camila De Biaggi, exec producer; Brendan Kahn, sr. producer; Ashley Bernes, VFX supervisor; Amanda Amalfi, lead Flame artist; Andrew Cohen, lead CG artist; Mark Gethin, colorist (MPC LA); Meghan Lang, EP, color; Rebecca Boorsma, color producer; Tobey Lindback, Elijah Lamond, Karen Weiss, Leslie Chung, Jeric Pimentel, 2D compositors; Butch Belair, Mike Lombardo, Chris Ribar, Graeme Revell, Angela Carafas, Jacob Fradkin, Sue Jang, Laura Sayan, Monica Manalo, Madeline Jackson, Liz Martin, Michael Nieves, Andres Weber, David Kin, 3D artists; Trevor Williams, Jhowee Chiang, additional design support. (Toolbox: Flame, Nuke X–including the Nuke Particle System, Mocha, Maya, Houdini, Zbrush, Substance Painter)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
