BMW Films presents “The Escape” exclusively on BMWFilms.com. From Academy Award-nominated director Neill Blomkamp (“District 9,” “Elysium”), the action-packed short film features original BMW Films star and Oscar-nominated actor Clive Owen (“Closer,” “Children of Men”) who reprises his role as The Driver, Dakota Fanning (“War of the Worlds,” “I am Sam”), Jon Bernthal (“The Punisher,” “Daredevil”) and Oscar nominee Vera Farmiga (“The Departed,” “Up in the Air”). The all-new BMW 5 Series sedan serves as Owen’s vehicle of choice and co-star.
“The Escape” is an homage to the 15th anniversary of the critically acclaimed original series, “The Hire,” which included eight short films released in two seasons from 2001-2002. Each of the original BMW Films were directed by some of Hollywood’s best and brightest talent and featured then rising-star Owen as the mysterious Driver hired to complete various missions.
“When we commissioned ‘The Escape,’ our only direction was that the story remain of utmost importance – and that it should live up to the standards set by ‘The Hire,’” said Hildegard Wortmann, Senior Vice President, Brand BMW. “Neill, Clive and the entire cast did a tremendous job and we are confident that ‘The Escape’ not only meets that standard, but sets a new one.”
Along with Owen, BMW brought back Bruce Bildsten as creative director, Brian DiLorenzo as executive producer and David Carter, who in addition to serving as a creative consultant, co-wrote “The Escape” alongside Blomkamp. “The Escape” is also executive produced by the original BMW Films’ creator, Anonymous Content.
Credits
Client BMW Agency Geisel Productions Bruce Bildsten, David Carter, creative directors/writers; Bran DiLorenzo, executive producer; Adam Davis, sr. integrated producer; Patrick O’Brien, producer. Production Anonymous Content Neill Blomkamp, director; Eric Stern, managing director/exec producer; SueEllen Clair, exec producer; Kerry Haynie, head of production; Aristides McGarry, producer; Guy Norris, action supervisor/2nd unit director; Manoel Ferreira, DP; Gerald Sullivan, production designer; Sara D’Alessio, production manager; Jennifer Duffy, production coordinator. Editorial Rock Paper Scissors Angus Wall, supervising editor; Austyn Daines, Julian Clark, Devin Maurer, editors; Martin Hsieh, cutting assistant; Helena Lee, Jennifer Sofio Hall, exec producers; Dina Ciccotello, producer. Music Kristopher Pooley Finishing/VFX a52, Santa Monica, Calif. Patrick Murphy, lead Flame artist; Urs Furrer, Richard Hirst, Michael Plescia, Michael Vagilenty, Adam Flynn, Enid Dalkoff, Cam Combs, Flame artists, Flame artists; Heather Johann, producer; Kim Christensen, head of prodn; Patrick Nugent, EP. (Toolbox: Flame, After Effects) The Embassy VFX, Vancouver, B.C. David Casey, head of commercial prodn; Michael Blackbourn, VFX supervisor; Winston Helgason, EP; Danielle Kinsey, VFX producer; Annie-Claude Lapierre, VFX project mgr; Paul Copeland, asset lead; Karinga Wells, animation rigging; David Pekarek, CG generalist; Dmitri Bajanov, Gueschem Degni, Himanshu Joshi, Simon van de Legemaat, Yonathan Ponce de Leon, Kelsey Ayukawa, Marc-Andre Gray, Nikolai Michaleski, compositors. Main titles Elastic, Santa Monica, Calif. Angus Wall, creative dir; Charles Khoury, art director; Pete Sickbert-Bennet, designer; Dan Meehan, Charles Khoyury, Earl Burnley, animators/compositors; Heather Johann, producer; Kim Christensen, head of prodn; Jennifer Sofio Hall, managing dir.. Color Company 3 Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer. Audio Mix Formosa Group Mix Mark Mangini, audio engineer. Sound Design David Whitehead.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
