This Nike Basketball campaign launch film, “Come Out of Nowhere,” celebrates LeBron James and the Cleveland Cavaliers come-out-of-nowhere story which saw them win the NBA championship last season, typified by James’ pivotal chase-down “out of nowhere” block of a shot in the NBA Finals. We see varied examples over the years of the odds that were overcome to reach the NBA pinnacle–and the need to keep on trying despite all the naysayers we confront in everyday life.
Mark Romanek of Anonymous Content directed for Wieden+Kennedy, Portland, Ore.
The long-form spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Jordan Dinwiddie, copywriter; Jacob Weinstein, Emma Barnett, art directors; Matt Hunnicutt, integrated production director; Molly Tait Tanen, sr. integrated producer; Emily Knight, production assistant; Keith Rice, digital producer;Amy Berriochoa, Krystle Mortimore, art production; Simone Takasaki, studio design manager; Edgar Morales, studio designer; Jeff Ackley, motion production/design; Andy Lindblade, Nathan Goldberg, Reid Schilperoort, strategic planning. Production Anonymous Content Mark Romanek, director; SueEllen Clair, exec producer; Bridgette Pugh, Tom Martin, line producers; Adam Arkapaw, DP; Jeff Higinbotham, production designer. Editorial Spot Welders Robert Duffy, editor; Sophie Kornberg, assistant editor; Lisa English, post producer; Carolina Sanborn, executive post producer. VFX The Mill John Shirley, 2D lead artist; James Allen, Adam Lambert, Kelsey Napier, 2D artists; Enca Kaul, VFX supervisor, Anastasia von Raul, John Shirley. Color Company 3 Stefan Sonnenfeld, colorist; Ashley McKim, color producer. Music Rick Rubin, Jonathan Sanford at Human, producers; John Christopher Barnes, Human, Jason Lader for Rick Rubin, composers. Licensed track from Human Worldwide: produced by Rick Rubin. Sound Design Lime Studios Matt Miller, sound designer. Audio Post Lime Studios Matt Miller, mixer; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
